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Research World (March 2008)

One of the constants in the long and illustrious history of market research has been vigorous and impassioned debate about how (and if) advertising works and what this means for researchers trying to predict and measure impact and ROI (return on...

Catalogue: Research World 2008
Author: ESOMAR B.V.
March 1, 2008
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Citation

B.V., E. (2008a, March 01). Research World (March 2008). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/research-world-march-2008-